”Marketing and innovation produce results; all the rest are costs.
Paul Drucker
Team[.]
Stratica is captained by two practiced industry professionals who share a common vision: Technology & Marketing can be powerful levers for value creation, but only if businesses know which levers to pull, and how to pull them.
Discover the road you were meant to run on.
Your best path can’t be anyone else’s, and discovering it isn’t easy.
We don't hand over a list of generic goals. We work with you to discover your needs, understand your challenges, and map the path forward for your unique vision, value, and team.
Build your growth engine and go!
An elegant strategy is only useful if your team can actually run with it. Our goal is to deliver the keys to a growth engine you and your team can drive with confidence. No need to ask anyone else for permission - just go!
Proudly Canadian
Stratica is a homegrown consultancy based in Toronto, Ontario, Canada, serving clients ready to build real momentum.
I have spent nearly twenty years engineering systems that bridge the gap between strategic requirements and operational realities.
Combining an MBA in Operations with advanced master’s degree research in Computer Science specializing in AI and Machine Learning, my work focuses on one objective: aligning high-level intent with the technical capacity to execute it.
My practice as a technologist is anchored in live operational reality. I have scaled engineering teams from scratch, managed global tech supply chains, and designed multi-region IoT and SaaS platforms deployed across North America, Europe, and Asia. My technical delivery spans the entire lifecycle – from schematic and firmware design for complex RF solutions to full-stack software architecture, including integration with distributed systems and ERP solutions.
I don’t operate as an abstract advisor or ad-hoc developer. I step in at the leadership level to discover operational, legal, and regulatory requirements, map rigorous project blueprints, and govern/own the technical lifecycle. From resolving high-level technical conflicts to enforcing the operational disciplines of the Software and Hardware Development Life Cycles (S/HDLC), my job is to stand by our clients, insulate them from technical risk, and build the infrastructure required to capture growth.
I have more than 8 years of experience helping B2B companies turn their marketing into a growth engine: building systems and events that connect products to buyers and translate effort into revenue.
My path into marketing started in life science, where I worked alongside technical buyers and learned what actually earns their trust. That foundation shaped how I approach everything since: start from the customer, understand the product, and build outward. I later earned my MBA with Distinction in Marketing, where I sharpened my thinking around strategy, positioning, and go-to-market execution.
Today, my expertise spans demand generation, field marketing, CRM strategy, and multi-channel campaign execution across B2B SaaS. I’ve managed portfolios of 30+ industry events annually, built Salesforce attribution systems that tie marketing spend directly to closed revenue, and led cross-functional teams across Sales, Product, and executive leadership to align around shared growth objectives. I’m equally comfortable setting up the strategy and rolling up my sleeves to get it done.
What clients and teams consistently tell me is that I bring a rare combination: analytical discipline with genuine care for the people I work with. I believe the best marketing is built on understanding of the product, of the buyer, and of the team delivering it.
